Tata Nano : Poor Man ’ s Car or Radical Innovation ? by Gerard
نویسنده
چکیده
On Monday, President Barack Obama challenged the United States automobile companies to create a credible model to survive and succeed in the competitive global market. That market now has a new entry, the Tata Nano, launched in Mumbai, India, a week ago. It is easy to dismiss the Nano as a small, basic, poor man’s car that will cause a mere ripple on the world market. The Nano defies this initial perception—it represents a radical innovation that has the potential to revolutionize automobile manufacturing and distribution.
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